Search engine marketing (SEM), or simply search marketing, involves promoting websites by increasing their visibility in search engine results pages through both on-page and off-page search engine optimization and through paid advertising. Search engine optimization (SEO) is the process of developing a website or a web page so that it will rank higher in a search engine’s natural or organic (unpaid) search results.
Paid search engine advertising, also called pay-per-click (PPC) advertising, involves a search engine company like Google, Bing or Yahoo! charging fees for inclusion of a website in their search results pages. But, why would you want to pay to be included in these results, when good SEO can help you get there anyway? Because, these paid inclusions, also known as sponsored listings, appear at the top or in the sidebar of a search results page, above and separate from the organic search listings. And, the top search results get clicked most frequently!
AdWords is Google’s online advertising program. With AdWords, you can choose where your ad appears, decide how much you want to spend monthly with cost-per-click bidding, and easily measure the impact of your ad. Sabre will help manage your Google AdWords account by writing ads that attract the user’s attention, control your budget, and report on how well your ad is doing. We’ll be able to see how many new visitors are coming to your website because of your ad, and where they’re coming from. And, we’ll be able to make suggestions on improving your search engine marketing campaign to drive even more traffic to your website.
Get started on your search engine marketing campaign today!