Multimedia and video search optimization can be an effective way to promote user engagement, increase brand awareness and boost video and website rankings in the organic search results of search engines like Google, Bing and Yahoo!.
Over the past few years, online video sharing has become more and more popular for users and businesses alike. Posting multimedia and video content on social networking sites like YouTube, Vimeo and Facebook has become a necessity for brands looking to reach audiences across all media channels.
Because users are searching the web for video clips, it is important to optimize all videos and multimedia components. Sabre’s video SEO strategy includes file naming optimization and writing relevant keyword-rich titles, descriptions and tags.