Keyword research is one of the most important and valuable steps to a successful search engine optimization strategy. It is the process of determining the search terms your target audience would likely type into a search engine such as Google, Bing and Yahoo! when looking for your website.
At Sabre, we use a variety of keyword research tools to find, analyze, organize and prioritize keywords and keyword phrases that can be implemented into your website for organic search optimization and to separate your business from your competition. Keyword research and analysis can be a time-consuming process, but it is an integral piece of search marketing. With the right keywords in your content, you will rank at the top of all the major search engines.