Blog marketing, a relatively new form of Internet marketing, relies on blogs and blog posts as a form of advertising. Blogs attract a lot of search engine traffic, and because they tend to be updated on a weekly, daily or sometimes hourly basis, they are crawled quite frequently by Google, Bing, Yahoo! and all the other major search engines. Many businesses have found that blog marketing is the ideal way to reach out to their visitors and potential customers, and increase their search engine visibility simultaneously.
A tried and true way to expose your relevant, read-worthy content and drive targeted visitors to your website, blog marketing can play an important role in your search engine optimization strategy.